The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Heinz Ketchup
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Penta Pencil
Points: 150.00
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Best of Social Media
Points: 90.00
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Best of Public Relations
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Best of Creative Effectiveness
Points: 90.00
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Best of Experiential & Immersive
Points: 90.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Best of Creative Use of Data
Points: 90.00
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Best of Out of Home
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Music & Sound Craft
Points: 90.00
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York + Black Women for Wellness / Los Angeles
Client: Black Women for Wellness LA
Category: Fusion Pencil
Points: 90.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Fusion Pencil
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Interactive & Mobile Craft
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of IP & Product Design
Points: 90.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Best of Print & Promotional
Points: 90.00
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash
Category: Best of Integrated / Omnichannel
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Radio & Audio-First
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Creative Use of Technology
Points: 90.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Best of Non-Profit
Points: 90.00
5 Years of Inclusive Growth
Agency: McCann XBC + McCann New York + McCann Central / London + McCann Poland + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Penta Pencil
Points: 75.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Best of Pharma
Points: 60.00
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global
Category: Brand Identity / Rebranding
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Typography / Typeface Design
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Moving Image / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Animation
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Innovation / New Ideas in Design
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Long Form Video / Single
Points: 45.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Full Length Video / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Art Direction
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Innovation / Use of Media in Branded Entertainment
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Channel / Multi-Platform
Points: 45.00
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Social Post / Real-time Response
Points: 45.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.00
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash
Category: Active Engagement / Call to Action
Points: 45.00
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Stunts & Activations
Points: 45.00
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove
Category: Influencer Marketing / Use of Celebrity
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Influencer Marketing / Use of Celebrity
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Community Building
Points: 45.00
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref
Category: Public Relations for Good
Points: 45.00
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Brand Partnerships
Points: 45.00
The NIL Student Nurse Initiative
Agency: Doner / Detroit
Client: Saucony
Category: Brand Partnerships
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel PR Campaign
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Media Post / Series
Points: 45.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash
Category: Brand Partnerships
Points: 45.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Popular Culture Impact
Points: 45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
150.00
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Social Media
Award:
2024 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Best of Public Relations
Award:
2024 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Award:
2024 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Adidas
Title:
Runner 321
Category:
Best of Creative Effectiveness
Award:
2024 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Best of Experiential & Immersive
Award:
2024 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Best of Creative Use of Data
Award:
2024 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Coors Light
Title:
Coors Lights Out
Category:
Best of Out of Home
Award:
2024 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Music & Sound Craft
Award:
2024 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Fusion Pencil
Award:
2024 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Fusion Pencil
Award:
2024 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Award:
2024 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Best of Print & Promotional
Award:
2024 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Integrated / Omnichannel
Award:
2024 Integrated / Omnichannel Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Best of Non-Profit
Award:
2024 Best of Non-Profit Best of Non-Profit Pencil
Points:
90.00
Client:
Mastercard
Title:
5 Years of Inclusive Growth
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
75.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Award:
2024 Pharma Best of Discipline Pencil
Points:
60.00
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Rebranding
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Social Post / Real-time Response
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Coors Lights Out
Category:
Stunts & Activations
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Community Building
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Sweethearts
Title:
Sweethearts Situationships
Category:
Brand Voice
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Brand Partnerships
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel PR Campaign
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media Post / Series
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Runner 321
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
